Brandon Maxwell is doing things a little differently for his latest campaign. The designer’s Fall/Winter 2017 ads feature both confessional videos and photos starring top models like Joan Smalls and Maria Borges.
The collab supposedly available until July 27 in eight pop-ups around the world has disappeared, along with the temporary shops in the U.S. and Paris. Witnesses at the Paris location described a scene of total frenzy.
Sports Direct saw its profits taking a dive last year and currency effects are hitting margins hard. But new-gen stores, a deal with Asics and strong premium lifestyle and licensing ops give it reasons to be cheerful