Erin Wasson is definitely one of the most sought-after top models at the moment, with her face appearing on advertising campaigns for Zadig & Voltaire or even True Religion. Now it was the turn of Esprit to use the striking Texan model to present its Casual collection for the S/S 2011 season.

'Making Of' Esprit's 2011 campaign with Erin Wasson

The new campaign, shot by photographer Peter Gehrke, will feature Erin Wasson and fellow model Arthur Kulkov on a beach in the Maldives. Backstage, Esprit could count once again on the help of Swedish stylist Peter Reuterwald and Valery Gherman for hair and make-up.
Last December, Esprit had also chosen Jessica Hart and Cameron Russel to present this year’s Spring/Summer collection.