​Fendi launches into e-commerce

By

Corentin Chauvel

Published
Jan 20, 2015

Fendi is taking to the Web. The Italian luxury ready-to-wear brand (LVMH group) will launch its e-shop across Europe in March – 28 countries -, said president Pietro Beccari to Women’s Wear Daily. This vast online deployment will also concern Japan and the United States later this year or at the beginning of 2016.

"We are going to have a 360° approach," specified Pietro Beccari, mentioning the services to be offered on the future e-commerce platform from Fendi. For its debut, the label will notably be offering six models from its women's ready-to-wear collection presented in February.