82 409
Fashion Jobs
MICHAEL KORS
PT Sales Supervisor, Walt Whitman Shops Huntington Station NY 11746
Permanent · HUNTINGTON
JCREW
Associate Manager
Permanent · CHARLOTTE
RAG & BONE
Account Executive
Permanent · NEW YORK
RAG & BONE
Senior Coordinator, Retail Marketing
Permanent · NEW YORK
MACY'S
Manager, Asset Protection
Permanent · FRIENDSWOOD
MACY'S
Asset Protection Detective, Southlake Mall - Part Time
Permanent · CLAYTON
MACY'S
Asset Protection Detective - Multi-Store, South Shore Plaza - Full Time
Permanent · BRAINTREE
MACY'S
Asset Protection Lead Detective - Multi-Store, South Shore Plaza - Full Time
Permanent · BRAINTREE
MACY'S
Manager, Asset Protection - Multi-Store
Permanent · FAIRVIEW HEIGHTS
STAND OUT FOR GOOD
Brand Rep
Permanent · LEAWOOD
RALPH LAUREN
Associate Manager
Permanent · TEXAS CITY
RALPH LAUREN
Associate Manager
Permanent · LEEDS
RALPH LAUREN
General Manager
Permanent · ALBERTVILLE
RALPH LAUREN
General Manager
Permanent · WOODSTOCK
QVC
Area Manager- Fulfillment Center, Nights
Permanent · SUFFOLK
QURATE RETAIL GROUP
Area Manager- Fulfillment Center, Days
Permanent · FLORENCE
LEE
PT Keyholder, Ellenton, FL
Permanent · ELLENTON
SUPRO CONSULTING
Area Sales Manager - on Roll - Opening
Permanent · SALEM
URBN
Anthropologie Design Director
Permanent · PHILADELPHIA
SACK OFF 5TH
Merchandise Planner, Women’s Core/Trend/pl Shoes
Permanent · NEW YORK
HUGO BOSS
Employee Relations Specialist
Permanent · DALLAS
AMERICAN EAGLE OUTFITTERS
ae - Merchandise Leader (Part-Time) - us
Permanent · EDINBURGH
Published
Jun 3, 2014
Reading time
3 minutes
Download
Download the article
Print
Text size

“Made in Italy” makes its mark in new markets.

Published
Jun 3, 2014

Again this year, the Italian employers’ federation Confindustria and research consultants Prometeia have published “Exporting la Dolce Vita”, a report examining potential export opportunities in new markets for businesses, particularly Italian businesses, with respect to their high-quality “Belli e Ben Fatti” (BBF) goods. The report covers mid- to high-end goods (but excludes the luxury segment) in sectors including apparel, home textiles, shoes, eyewear, and jewelry, gold and silver.


According to the study’s estimates, exports of BBF products by Western countries to the 30 largest new markets will go from 146 billion euros in 2013 to 212 billion in 2019, an increase of 66 billion euros and a 45% jump in six years.

Russia, the UAE and China will continue to be the top three markets. In total, these three countries will buy 69 billion euros’ worth of BBF products in 2019, a third of all imports in the new markets. The report indicates that Asia will remain the fastest-growing region, with a 57% increase in imports over six years.

Italian companies are expected to capture 4.8 billion of the 66 billion euro increase in 2019. In these new markets, Italy holds an 8% market share in the BBF segment. The study’s authors estimate that this percentage will take Italian exports in the sector up to 16.6 billion euros in 2019, as compared with 11.8 billion in 2013, for a 41% increase.

Of the 212 billion euros projected for exports of BBF products to new markets in 2019, 72 are attributable to clothing and home textiles, 20 to shoes, 16 to jewelry, gold and silver, and 3.3 to eyewear.

Exports of Italian BBF apparel to these 30 new markets will go from 3.5 billion euros in 2013 to 4.7 billion in 2019, with a 38% increase in demand from Russia. Exports of “Made in Italy” shoes will reach 2.1 billion euros, with an increase from 271 million euros to 641 million euros in the Russian market over six years.

Italian footwear is greatly appreciated in Russia


During the same period, Italian eyewear exports will grow from 508 to 800 million euros, with Latin America reflecting the greatest part of the increase. Finally, imports of Italian BBF products in the jewelry, gold and silver sector will expand by about 1 billion euros, to reach 3 billion in 2019. This is thanks to an additional 620 million euros of exports to the UAE and another 229 million to China.

The export potential for “Made in Italy” products is enormous. And it’s all the more so because, according to the report, these new markets will be home to 202 million additional well-off inhabitants in 2019 as compared to 2013. This burgeoning middle class will earn an average annual income of 30,000 dollars (21,500 euros).

Half of them will live in China, India and Brazil, but the number of well-off households will also grow in countries closer to Italy and France, such as Russia, where Confindustria and Prometeia estimate there will be an additional 5 million such households in 2019.

As for global exports of Italian fashion accessories (shoes, leather goods, gold and silver, eyewear and furs), FIAMP, the Italian Federation of Fashion and Personal Accessories, announced overall growth in all markets of 8.1% for 2013 by comparison to 2012, up to 23.1 billion euros. This is in keeping with 2012’s 8.7% increase over 2011.

Copyright © 2024 FashionNetwork.com All rights reserved.