7,000 yogis gather in Montreal's for the Lolë White Tour

By

Jennifer Braun

Published
Aug 19, 2016

The Lolë White Tour stopped at the Old Port of Montreal on Thursday night.
 
For its fifth edition, the event took place for the first time under the setting sun and gathered a group of 7,000 yogis.  

 
"Celebrating yoga at sunset in such an inspiring place encourages inner reflection within a shared energy space. All the strangers around you who are enjoying that moment of escape quickly become your friends. This is an exceptional experience for body and soul!" says Nathalie Binda, Vice-President of Marketing at Lolë, in a news statement.
 
The annual Lolë White Tour was launched in 2012. Following its success, in 2016, Lolë launched the Lolë White Tour On The Road, a series of community-powered local yoga sessions organized in cities across the globe. The tour will make one last stop at Casimir-Dessaulles Park in St-Hyacinthe on August 27, 2016.

Lolë has a special attachment to Montreal as its hometown city. In the past, the event has taken over iconic venues in the city such as the Olympic Stadium and the Montreal Museum of Fine Arts.
 
Lolë which stands for Live Out Loud Everyday is an activewear brand for women.