7 For All Mankind introduces shrink free denim

By

Cassidy Mantor

Published
Feb 12, 2016

Denim company 7 For All Mankind has launched Foolproof, a new line of denim designed to withstand washing and drying without shrinking.

Denim is known to stretch out when worn and shrink when cleaned, however Foolproof eliminates that variable by never having to worry that the jeans will shrink back down after drying.

“Exceptional everyday comfort meets an incredible fabric that is resistant to changing shape. When you add in the element of ease of care, this is literally the perfect fabric,” said Barry Miguel, President of 7 For All Mankind.

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“The unique blend of fibers are woven together by a patented machine which eliminates the opportunity for error without sacrificing comfort,” says Miguel.

The brand is placing Foolproof in its new Intelligent Luxury Denim category. Foolproof launches Spring 2016, and will be offered in 7 For All Mankind’s top three signature fits in three washes. Price points range from $169 - $189 with the product available in store and online.