A Cult of Individuality and King Baby collaborate on embellished denim collection

By

Robin Driver

Published
Jul 26, 2018

US-based denim label A Cult of Individuality and handcrafted jewelry brand King Baby announced on Wednesday that they have partnered up on a denim collection channeling a classic rock aesthetic.  
 

The collection centers on denim staples embellished with rock-inspired imagery and adornments, such as skulls and studs, reflecting the two brands’ rebellious style.
 
“I have been a fan and consumer of King Baby Jewelry for over 10 years,” said A Cult of Individuality founder and designer Ron Poisson in a release. “Their products are part of my everyday wardrobe and accessories. I was honored to develop this collection and infuse both brands DNA into a line.”

“I believe in transforming the expected into something new and unique. Bringing originality and distinctive details to artisan products,” explained designer and owner of King Baby Mitchell Binder. “This collaboration is a manifestation of those core values.”
 
A Cult of Individuality was founded in 2009 and aims to cater to fashion-forward jean lovers, offering pieces featuring a wide range of rip and repair deconstruction techniques and embellishments.
 
King Baby was officially launched in 2000 by jewelry designer Mitchell Binder who has been catering to A-listers since the 1970s. The brand operates flagship stores in Santa Monica, Nashville, Caesars Palace Las Vegas and West Hollywood, as well as ten locations in China.  
 
The two brands will cooperate to market and sell the collection, with King Baby launching the line through its physical locations and e-commerce store, and Cult selling it to its