Abercrombie Kids brings aquarium animals in store for retail boost

Abercrombie Kids has partnered with three high-traffic aquariums in the US to create an experiential retail campaign for Spring 2018 that brings marine animals into the chain's brick-and-mortar stores in key markets.

Abercrombie Kids taps into the experiential retail trend with its "sea-venture" campaign - Abercrombie Kids

Abercrombie Kids' campaign is called "everybody can go on a sea-venture." To create the retail adventure, Abercrombie Kids partnered with three of the most visited aquariums in the US: the Aquarium of the Pacific in Long Beach, CA, the Georgia Aquarium in Atlanta, GA, and Shedd Aquarium in Chicago, Illinois.

"We all want to inspire adventure and curiosity in children, and we look forward to seeing that come to life by sharing these unique experiences and events with our customers," said Stacia Andersen, Brand President of Abercrombie & Fitch and Abercrombie Kids.

The in-store events will take place in February and March where customers will be able to meet an animal that lives at their local aquarium. The LA event will be held at Abercrombie Kids store at the Glendale Galleria. The Chicago event will be at the Woodfield Mall store, and the Atlanta event will be in March at the Mall of Georgia.

In store, customers will also be asked to round up their purchases to the nearest dollar to help support aquariums, aquatic animals and conservation efforts. In addition to the in-store events, A&F Club members will be able to access an exclusive experience at the Georgia Aquarium.


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