Addition Elle launches first ever bridal collection

Plus-size Canadian fashion retailer Addition Elle announced on Wednesday its foray into bridal wear with the launch of the brand’s first bridal collection.

The collection will include five different dress styles for brides-to-be inspired by the season’s latest trends. Items are adorned with lace and classic jewels, while styles vary from empire waist silhouettes, to off the shoulder cuts and midi lengths.

“We saw that there was a demand for bridal wear in the curvy market, so it was only natural for us to create one. We are excited to bring this new category to our customers that offers unparalleled quality and fit for a great value,” the company said, in a news statement.

The bridal collection runs from $240 to $380 and comes in sizes ranging from 12-24. It will be exclusively available online at additionelle.com as of February 19.

Addition Elle is a member of the Reitmans store banner. The company currently operates over 100 Addition Elle retail locations across Canada. Addition Elle is equally available in U.S. department stores such as Nordstrom and Lord & Taylor.

Addition Elle launches first ever bridal collection

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