Adidas gets political, offers Kaepernick deal if he can get signed by NFL team

Adidas North America president Mark King has made a bold political statement by expressing interest in offering controversial quarterback Colin Kaepernick an endorsement deal if he can get signed again by an NFL team.


Colin Kaepernick kneeling in protest in 2016, wearing a Nike NFL jersey

According to a report from Azcentral.com, King made the remarks in an interview at an Adidas sponsored event at Arizona State University, explaining, "We love athletes that have a platform to make the world a better place. If they’re an activist in a way that brings attention to something that moves the world forward, even if there’s controversy at that moment, we’re really interested in those athletes because I think it represents the world today."

Kaepernick came into the media spotlight two years ago when he chose to not stand during the National Anthem. His choice was motivated by a desire to draw attention to inequalities faced by people of color and to raise awareness about cases of police brutality.

He faced backlash and many criticized him for supposedly being disrespectful of the American flag and the National Anthem. Kaepernick countered at media sessions held at the time, saying that he meant no disrespect to veterans and had consulted them before staging his nonviolent protest.

Kaepernick has been quoted by a number of media outlets, including the Washington Post, as saying he would continue to kneel during the National Anthem for as long as he felt people were being oppressed: "When there’s significant change and I feel that flag represents what it’s supposed to represent, and this country is representing people the way that it’s supposed to, I’ll stand.”

At the time of his protest, in 2016, Kaepernick was a signed starting quarterback for the San Francisco 49ers. He was injured and sat on the bench for the duration of the season, but has reportedly come back to full strength and is ready to play. While he tried out for several NFL teams last year, none drafted him and he did not play.

Kaepernick is currently a free agent.

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