Adidas opens first ‘Neighbourhood Concept’ store in Canada

By

Jennifer Braun

Published
Aug 24, 2017

Adidas unveiled its first “Neighborhood Concept” Store in Canada earlier this month, following in the footsteps of several other sportswear brands such as lululemon who have favored special local concept stores as well.
 
The retailer transformed a store in Toronto, located at 389 Queen Street West, for the launch of “Neighbourhood Concept” stores in Canada.

 
The Adidas “Neighbourhood Concept” stores are located around the globe and though they are similar in design, all stores boost their own unique local elements that embody the neighbourhood they are located in.
 
For the Queen West location, Adidas Canada partnered with Toronto-based illustrator, Gyimah Gariba, to create bespoke art installations for the new store. For the launch, the company equally worked with the designers from NORBLACK/NORWHITE and artist Mango Peeler on customized tees that were available as an exclusive gift with purchase during the opening.

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The stores street level houses a retail space featuring Adidas Original fashion apparel and special collaboration pieces, while the second floor of the shop has been repurposed as an activation space.
 
“This floor [activation space] will play an important role in connecting and celebrating Toronto’s creative culture that embodies the adidas Originals brand ethos and the ‘Neighbourhood Concept’ mandate,” Adidas said in a news statement.
 
The fashion and athletic company says they plan to open other “Neighborhood Concept” stores in Canada in both Montreal and Vancouver later this year.