Published
Jul 22, 2016
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Aldo takes new approach for its fall 2016 campaign

Published
Jul 22, 2016

Canadian fashion footwear and accessories company Aldo is taking a new creative direction for its fall 2016 campaign in order to elevate its visual brand identity.
 
The new campaign will explore the concept of movement, as translated through collage, and will contextualize footwear and accessories within fashion.
 

Aldo takes new approach for its fall 2016 campaign. - ALDO Group


Baptized “Aldo Moves Me”, the fashion-first concept was conceptualized with the help of fashion photographer Mikael Jansson and stylist Alex White.
 
"As a footwear brand, we loved the idea of tapping into the concept of progress and movement", says Carl Jesper Versfeld, Creative Director for Aldo's fall 2016 campaign, in a news statement. "Utilizing collage, Mikael and the team were able to bring to life this creative approach while revealing an original campaign composition that is unique to Aldo."

The fall 2016 campaign will live across all brand communications including advertising, online, mobile, in store and through the #ALDOMOVESME social media program.
 
The Aldo Group was founded in 1972. It currently operates over 2,100 stores in 95 countries, and is headquartered in Montreal, Quebec. 

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