Alessandra Ambrosio and daughter star in Jordache's 40th anniversary campaign

By

Emily Jensen

Published
Sep 5, 2017

The Victoria’s Secret model appears alongside her daughter in the denim brand’s newest campaign in honor of its 40th anniversary.

 
Jordache’s new campaign was shot by Cass Bird and shows Alessandra Ambrosio and her nine-year-old daughter Anja modeling jeans from the brand. Ambrosio also has a five-year-old son, Noah, with her longtime partner Jamie Mazur.
 
Ambrosio was happy to have the experience to work alongside her daughter. “I really enjoyed standing on the side and watching her do her own thing as well. I think the final images really show the bond we have as well as how much fun we have spending time with each other,” the 36-year-old Brazilian supermodel said in a statement.

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The new campaign celebrates the 40th anniversary of the New York City-based company, which was founded by brothers Joe, Ralph and Avi Nakash, and incorporated in 1978.
 
In posing with her daughter, Ambrosio is the latest supermodel to introduce her daughter to the world of modeling. Cindy Crawford’s daughter Kaia Gerber has appeared in campaigns for the likes of Marc Jacobs and will appear at New York Fashion Week with her mother. Coco Rocha’s two-year-old daughter Ioni James also appeared on the runway in Paris for the Bonpoint show.