Alexander McQueen re-enlists David Sims to shoot fall ad campaign

The high fashion brand Alexander McQueen is to reveal its fall ad campaign Tuesday, shot by photographer David Sims, who also shot their spring ad campaign.

New faces in the campaign include the models Ruth Bell, Julia van Os and Jamilla Hoogenboom and the first three photos will be released on Tuesday and the last three are to launch over the course of the remaining month.  

Overall themes include femininity and individualism and the photos -- to appear on the designer's website, social media platforms and in the September issues of magazines such as Vogue, W and Interview -- were taken in a studio in London.