Alice + Olivia launches a new casual, denim-focused brand

On Wednesday November 29, high-end ready-to-wear and accessories label Alice + Olivia unveiled a new casual denim-focused brand with a retro vibe. The new line, called "AO.LA," will retail in selected Alice + Olivia boutiques and online at www.aliceandolivia.com.

A few weeks after revealing a collection in collaboration with The Beatles, Alice + Oliva has launched a new denim brand called "AO.LA." The line is billed as a casual "little sister" label to Alice + Olivia, a brand founded by Stacey Bendet, who is also its creative director.

With more styles likely to follow, the line currently includes a wide selection of jeans, in various styles and colors (slim, skinny, flare, bootcut, embellishments, high waist, etc.), as well as colorful kimonos, mid-length kaftans, a sportswear-inspired leather jacket, and T-shirts featuring Mickey Mouse, David Bowie and The Beatles motifs.

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Denim sells for between $198 and $295, T-shirts are priced $135 to $150, and kimonos sell for $330 to $495. The leather jacket retails for $1,095.

The "AO.LA" line is available in selected stores and online.