Obi Anyanwu
Nov 3, 2016
American Eagle launches #WeAllCan Holiday campaign
Obi Anyanwu
Nov 3, 2016
American Eagle on Thursday launched its #WeAllCan holiday 2016 campaign starring a cast of Millennial influencers.
The #WeAllCan campaign features siblings, couples and real-life best friends including Madison Beer and Jack Gilinsky, Cole Sprouse and Dylan Sprouse, Rowan Blanchard and Yara Shahidi, Chloe Bailey and Halle Bailey, Janiece Dilone and Heather Kemesky, Maxwell Poth and Adam Snyder, and Neels Visser with Markel Williams and Kendall Visser, all in the American Eagle holiday 2016 collection. The retailer aimed to capture the spirit of goodwill and peace through organic, romantic and familial relationships.
Some holiday 2016 pieces seen in the campaign include Fair Isle sweaters, denim, plaid button down shirts, denim jackets, military parkas and printed cardigans.
"We chose this unique and diverse cast, with their message of sharing and contributing, to ensure that the distinct voices of today's youth continue to be heard," comments Chad Kessler, American Eagle Outfitters Global Brand President. "We hope that our Feeding America partnership helps encourage everyone to give back to those in need, particularly during the holidays."
American Eagle also partnered with Feeding America to provide one million meals to people in need. Starting mid November, the brand will donate one meal through the organization for every gift box sold in store and online, and on Thanksgiving, it will donate one meal for every transaction on the American Eagle website.
Copyright © 2024 FashionNetwork.com All rights reserved.