Anita Dongre opens second store in New York, launches bridal wear in the US

After opening an Anita Dongre Grassroot store in New York’s Soho area last year, the Indian designer Anita Dongre has opened a multi-floor flagship store in West Broadway that also includes bridal wear and menswear.

Anita Dongre has opened a multi-floor flagship store in West Broadway, New York - Anita Dongre- Facebook

On May 9, the Anita Dongre West Broadway flagship store opened its doors to the public. The store, Dongre’s second in the city, houses not just her sustainable luxury line available in her Soho boutique, but also the rest of her multiple product lines.

Dongre has chosen a building from the 1900s spread over 4,500 square feet and four floors. The store’s lower level is dedicated to menswear and Dongre’s ready-to-wear collection and the ground floor houses Dongre’s Grassroot brand set among natural wooden floors and hand-spun textile wall hangings.

The store’s upper level, across two floors, has been dedicated to Dongre’s bridal wear, couture, and jewellery. The decoration gives a sense of Rajasthan, a place from which Dongre draws much inspiration. Handmade furniture and lavish decorations resemble a Haveli and Dongre’s American customers can now browse her bridal wear in a traditional style setting.

Speaking about the store, Dongre told Indian Vogue: “I’ve always loved the multicultural vibe of New York and I’m excited to take Indian bridal couture to the city. Brides, grooms and their families no longer need to travel to India to visit my store. They can now enjoy the luxury of our bespoke services at this flagship store.”

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