Ardene launches sleepwear collection with LaurDIY

By

Jennifer Braun

Published
Nov 21, 2017

Canadian retailer Ardene is teaming up with Youtube celebrity Lauren Riihimaki, otherwise known as LaurDIY for the launch of an exclusive sleepwear collection for the 2017 holiday season.

 
Launching nationwide on November 29th across Ardene stores and online on Ardene.com, the capsule collection will feature four styles of onesies. Designed by LaurDIY herself, the YouTube star chose her favourite Japanese animated kawaii characters to inspire the onesies designs including a unicorn, narwhal, flamingo and panda.
 
“I’m so excited to merge two of my favourite things; onesies + cute and kawaii animals!" said LaurDIY, in a news statement. "I can’t wait to share them with my viewers.” 

The LaurDIY x Ardene official launch will also include two Meet & Greet events for LaurDIY fans in both Montreal and Toronto.
 
The collaboration is in line with the affordable fast-fashion retailer’s young target audience.