Armani Casa to break into Chinese market with luxury Beijing apartments

The Giorgio Armani Group is set to launch a stylish new real estate project in China.

Armani Casa has signed a deal with the Smart Hero Group to develop a residential project in Beijing, Women's Wear Daily (WWD) reports.

Architect Ma Yansong has been signed up to design an eco building comprising several apartments, with Armani creating the amenities and common areas.

"I'm very happy to collaborate on the development of this complex in Beijing, one of the most charming cities in the world," Giorgio Armani told the publication. "The Chinese concept of ‘Union of Nature and Man' perfectly fits the aesthetic I developed for Armani/Casa, which constantly aspires at creating a sense of harmony inside the indoor spaces while respecting their natural context."

The brand has previously worked on projects including the Century Spire complex in Makati, Philippines and the World Towers in Mumbai.