Arvind Group’s fashion portal to sell Gap products in India

By

Maverick Martins

Published
Oct 6, 2016

Arvind Group’s fashion portal NNNow.com will sell Gap Inc’s products online exclusively in India.

The online sale of the American retail giant's clothing and accessories in India will commence ahead of Diwali, Kulin Lalbhai, executive director at Arvind Group, told the Economic Times.

The company opened its first store in the country in May last year, with the online launch ensuring Gap products will be available beyond the metro and tier I cities, giving the company an edge over rivals Zara and H&M. 

“The digital launch will be a key growth plank for Gap in India and will increase the revenue by up to 15%, as the brand will now have access to shoppers in tier II and tier III cities also,” said Lalbhai.

Zara and H&M are focusing on expanding their offline retail presence as the two fast-fashion firms have no digital presence in India yet.

“Online shopping is a natural expansion for our business. At H&M, we see a great potential for future growth in the online space but prefer to focus on retail stores for the moment,” said an H&M spokesperson.

"The digital launch will definitely give Gap an edge over Zara and H&M. The self-controlled platform NNNow.com will help us in building the brand and not just sell because of discounting. The prices will be consistent across the site and stores,” said J Suresh, managing director of Arvind Retail, which holds the licence to sell Gap products in India.