Asics sued by its retail distributor

Asics America is being sued again by Windsor Financial Group, LLC, the company that had an exclusive 20 year license to distribute Asics at retail.

Windsor’s role was to seek out real estate and open brick and mortar locations for Asics stores across the US. Under the deal, Asics saw 13 new retail stores open including Asics’ 5,000 sq foot flagship in NYC’s Times Square. Windsor subsequently closed the stores, and the Times Square store still sits vacant with Asics signage on the outside.

Last June Asics called the retail deal to a halt, essentially claiming Windsor had materially breached their contract. In January, Windsor declared chapter 11 bankruptcy and filed a plan of liquidation in NY.

Windsor filed suit against Asics claiming that Asics failed to uphold its side of the agreement, alleging in the complaint that “Asics intended to and sabotaged Windsor at every turn.”

Windsor sets forth its argument claiming that Asics failed to keep its side of the deal by providing an “innovative and aggressive marketing push,” as promised. Windsor also claims Asics failed to provide new product, including apparel, which was also a goal of the partnership.

Windsor is claiming loss of $100 million dollars, including almost $30 million in lost brick and mortar real estate investments.

Asics sued by its retail distributor

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