BCBG partners with VoyageOne to expand in China

By

Obi Anyanwu

Published
Nov 23, 2015

BCBG Max Azria announced on Monday that it has entered into a partnership with VoyageOne, a provider of B2C “cross-border” e-commerce solutions and services, to expand its online presence in China.

The lifestyle brand has made its flagship line available to Chinese online shoppers on Alibaba’s Tmall Global through VoyageOne’s platform. The platform allows for BCBG to integrate, sell and manage its online selling process across multiple marketplaces in China.
 
"BCBG Max Azria is a truly an American flagship designer brand and completely understands the complexity of cross-border ecommerce landscape in China and the need for a proven technology and solution delivery mechanism by which BCBG Max Azria seamlessly integrates, launches and manages its online footprint in China," said Dennis Zhang, VoyageOne CEO.

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BCBG revealed that China has been on its radar for expansion for some time. Michelle Magallon, SVP of Digital Commerce & Omnichannel at BCBG Max Azria Group, LLC., said, “BCBG Max Azria chose VoyageOne due to their experience and knowledge with Tmall as well as their California based team.”
 
The BCBG Max Azria and BCBG Max Azria Runway labels are currently sold in 700 freestanding boutiques and at shop-in-shops in department stores around the world.