Banana Republic names Olivia Palermo as brand ambassador

By

Cassidy Mantor

Published
Sep 9, 2016

Olivia Palermo has just been named the first women's global style ambassador to Banana Republic.

Palermo's deal will begin this fall and extend through 2017.

"We are thrilled to collaborate with Olivia to bring her signature, versatile style to the Banana Republic customer," said Lexi Tawes, SVP Global Merchandising & Digital, Banana Republic.

Tawes continued, "She leads such a full, modern lifestyle that our customers relate to and admire. Nobody makes it look more effortless than Olivia."

Palermo will debut her role as ambassador at NYFW this month with a personally curated, limited edition DTC women's collection based on the runway looks shown at NYFW. The collection will be available for immediate purchase live at Banana Republic's Spring 2017 NYFW show taking place on September 10.

"I've always admired Banana Republic as a go-to for versatile, sophisticated styles and I'm so honored to be the first women's style ambassador," said Palermo.

She continued, "Being able to express my creativity and style with what I wear has always been a big part of my life. Banana Republic makes it so easy to create a wardrobe with quality classics that transition across each season."

Palermo joins pro basketball athlete Kevin Love who was named the first men's global style ambassador earlier this year.