Barbie launches You Can Be Anything Canadian campaign

By

Jennifer Braun

Published
Apr 22, 2016

For Take Our Daughters and Sons to Work Day on April 28, the creators of Barbie are launching the You Can Be Anything campaign.
 

From April 28 to May 2, Barbie is encouraging families across Canada to share photos of their young Barbie fans living out career ambitions by using the hashtag #YouCanBeAnything. Canadian girls can upload a photo of their #YouCanBeAnything girl in her career of choice to the You Can Be Anything event page.
 
Four girls will be selected from event participants to spend a day living out their dream career in real life.

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"Barbie has always aimed to show young girls that they can be anything they can imagine from movie star to doctor. She's always been a role model in being true to herself and making possibilities come to life, and to a child, that's everything," says Akram Sharkawy, Brand Communications Marketing Manager, Mattel Canada Inc, in a news statement.
 
Mattel is a worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie, Hot Wheels and more.