Bensimon dedicates tennis shoe to 10 Corso Como

By

Anaïs Lerévérend

Published
Apr 2, 2015

This spring, the iconic Milanese location 10 Corso Como and the iconic tennis shoe Bensimon are crossing paths. The Parisian brand has dressed a capsule collection in a design from the Italian concept store.

The Bensimon tennis shoe is thus employing the visual identity of the concept store, which was opened in 1991 in Milan, along with its somewhat primitive black and white design that it owes to the American painter Kris Ruhs. 

These unique tennis shoes will be sold at 10 Corso Como in its stores in Milan, Seoul and Shanghai, as well as in Bensimon’s Paris store, beginning in April. 

Ads

It’s worth noting that the Parisian brand is continuing to capitalize on its tennis shoes, since, after having tested a new concept based on the shoe on Rue Jean-Jacques Rousseau, it opened a second store of the same kind a few weeks ago in Berlin in the new Bikini shopping mall.