Bikini Village debuts new signature look

Bikini Village debuted on Tuesday a new signature look including an updated logo and a new store design.

The Canadian retailer who carries swimwear and beachwear for men and women, is hoping to make a shift towards modernity with its new visual signature.

"After 12 months of hard work and investment to realign the buying, strategic direction and positioning, and launching an online store, it was time to highlight a new era with a revamped logo and a new store design," explains François Roberge, President and CEO of Boutique La Vie en Rose Inc., which owns Bikini Village, in a news statement.

The new generation of Bikini Village stores will feature a sleeker design inspired by cabanas.

The integration of the new logo will take place gradually through the opening of new stores and the renovation of existing spaces.

The new Bikini Village concept will first be revealed with the opening of the Galeries d'Anjou store (Montreal) at the end of May 2016, followed by the opening of the West Edmonton Mall boutique in June, a brand new location for the banner. This wave of openings will continue with the reopening of the Carrefour Angrignon store (Montreal) in July and then of the Bayshore Shopping Centre location (Ottawa) in August following major renovations.

Bikini Village launched its online store last November. It was founded in 1978 and acquired in 2015 by Boutique La Vie en Rose Inc.

Bikini Village debuts new signature look

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