Bloomingdale's to launch exclusive Juicy Couture Black Label collection

By

Obi Anyanwu

Published
Jun 2, 2016

Juicy Couture is making its return to Bloomingdale’s. The retailer announced the release of a limited collection of Juicy Couture Black Label classic velour tracksuits exclusively at Bloomingdale’s stores and online this July.

“We are excited to bring Juicy Couture track back to Bloomingdale’s,” said Frank Doroff, Bloomingdale’s Vice Chairman. “Juicy was the originator of athleisure, a trend that resonates with our customers and has a strong presence in our Fall 2016 assortment.”
 
The exclusive collection consists of 4 separates for women and girls including slim fit hooded and stand collar jackets, and slim and flare leg pants. The women’s collection will be available in 7 colors, which are pitch black, regal, top hat, golden camel, bitter olive, pomegranate and whisper pink, and the girls collection will be offered in 5 colors including top hat, pitch black, regal, dragonfruit and whisper pink. The pants range in price from $52 to $58 and the jackets retail for $62 and $68.

“In celebration of Juicy Couture’s 21st year, we are paying homage to the brand’s roots in track, an innovation that has solidified Juicy’s place in American pop culture,” said Jamie Salter, Chairman & CEO, ABG. “We are excited to launch this collection in partnership with Bloomingdale’s, a retailer renowned for curating fashion, luxury and trend.”
 
Juicy Couture Black Label is available in 250 Juicy Couture stores and select department stores in 60 countries in North America, Europe, Asia, Latin America, Africa and the Middle East.
 
The exclusive launch is part of the 100% Bloomingdale’s program, a series of designer capsule collections created exclusively for the retailer.