Blue Nile opens first store ever in Roosevelt Field Mall

By

Obi Anyanwu

Published
Jun 17, 2015

Online diamond jeweler Blue Nile is making its presence known offline with the opening of its first ever brick-and-mortar store, dubbed as their Webroom, in Roosevelt Field Mall.

 
The 325 square foot location is a physical display room with three cases of product that give customers the ability to shop freely.

The Webroom offers customers another way to shop the brand’s jewelry in addition to shopping via mobile, desktop or over the phone.

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Blue Nile was founded in 1999 and has grown to become the largest online retailer of certified diamonds and fine jewelry.