May 4, 2016
Burt's Bees and Pink Tartan launch limited edition t-shirt
May 4, 2016
Burt's Bees Canada has partnered with Canadian fashion brand, Pink Tartan, to create a limited edition, Canadian-made tee for the brand's fifth iteration of Wild for Bees.
Wild for Bees is an initiative to help protect rusty-patched and other at risk native bumble bees. For each Pink Tartan x Burt's Bees Bee Tee sold, Burt's Bees and Wildlife Preservation Canada will plant 10,000 wildflowers in order to support bee health and sustainability.
"I was thrilled to collaborate with Burt's Bees on this tee," says Kimberley Newport-Mimran, head designer and president of Pink Tartan, in a news statement. "Bee health is an important topic and we want to offer people both a way to help and a statement piece to keep the conversation going."
The Pink Tartan x Burt's Bees Bee Tee consists of Pink Tartan’s original "Be Chic" tagline, modified to instead read “Bee Chic”. T-shirt purchases will also be accompanied by two of Burt's Bees new 100% Natural Lipsticks in Tulip Tide and Iced Iris – two of Newport-Mimran's favourite shades of pink.
As of this month, the Bee Tee will be available in Pink Tartan stores, Holt Renfrew's H Project stores across Canada, at select London Drugs locations and online at pinktartan.com. It retails for $49.
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