Caboodles launches Simone Biles collection

This year marks Caboodles 30th year in business. To celebrate its anniversary, the label has partnered with Olympic gymnast Simone Biles, winner of 19 Olympic and World Championship medals. The sports superstar will help develop a signature line for the brand and make in-store appearances across North America to promote the collection and the company’s anniversary. The partnership also includes a social media and ad campaign for Caboodles and her collection, built around messages that incorporate body positivity and women empowerment.

Simone Biles - Courtesy of Caboodles
 
"I've always been a fan of Caboodles and am so excited to be able to help develop products that represent my personality and fashion sense in and out of the gym," said Biles in a press release. "Caboodles has been a big part of my cosmetic routine for as long as I can remember and it's a brand that I continue to rely on today."
 
The new Biles-influenced line will reflect her achievements and spirit. It will also appeal to sports-minded fashion lovers.
 
"Simone is a powerful role model for women and girls everywhere, making her the perfect partner for our brand," said Dave Dudick, CEO in a press release. "Her vibrant personality and winning spirit will enable us to share Caboodles with a whole new generation."
 
Consumers can look forward to a variety of cosmetic organizers, train cases, backpacks and other Caboodle items. While the exact pricing has yet to be determined, retail prices will likely range from $5 to $80.
 
A firm launch date has not yet been announced, but the brand indicated that the collaboration should be available by the holiday season.

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