Cacharel extends partnership with L’Oréal

Cacharel will renew its licencing agreement with L’Oréal. The company has held the perfumes licences since the 1970s.

Campaign for Anaïs Anaïs Premier Délice

Cacharel launched its first perfume 37 years ago , a fruity scent with wooden and floral notes called Anaïs Anaïs. With a more affordable price than other fragances available at the time, the perfume became very popular among young women and sold over 35 million copies in a period of five years.

Hoping to repeat this success, L’Oréal launched a new version of the classical perfume, called Anaïs Anaïs Premier Délice, last year.

The collection of perfumes, which also include Noa and Amor Amor, account for almost 75% of Cacharel’s sales.

 

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