Calvin Klein finalizes the details of its expansion into Bolivia

By

Tamara Gonzalez Litman

Published
Apr 9, 2018

PVH's Calvin Klein is entering the Bolivian market with the help of a local partner. The brand's first store in the country is slated to open its doors in the next few months at Ventura Mall in Santa Cruz de la Sierra. 

Calvin Klein will begin operating in the country through a partnership with Daher Representaciones, the commercial division of the Daher family's holding company, which handles the operations of brands such as Mango and Celio in Bolivia. The group of the same name is also the owner of Ventura Mall and a number of other large businesses in the country. 

The location will open its doors before the middle of the year, revealing a 157-square-meter store featuring menswear, womenswear, kids, CK Jeans and underwear, making for a fairly complete offer from day one. Ventura Mall was inaugurated four years ago and it already has one of the most notable mixes of foreign stores and fashionable spots in Bolivia. 

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According to PVH's last report, Calvin Klein's global sales rose 22% in 2017. In Latin America, the brand already has a market presence in Colombia, Peru, Ecuador and Mexico, through local partners who operate some 30 Calvin Klein points of sale in the region.