Centric Brands and Coach expand licensing partnership

By

Jennifer Braun

Published
Sep 22, 2021

Centric Brands announced on Tuesday an expanded partnership with Coach as the exclusive license partner to design, manufacture, and distribute women’s costume jewelry.

Starting in 2015 with an agreement to design and manufacture costume jewelry for Coach outlet stores globally — the partnership will now expand to Coach retail stores. With the expanded partnership, Centric Brands becomes the primary source for Coach costume jewelry globally through wholesale, retail, outlet, and e-commerce channels.

The partnership launches with a collection that captures the spirit of Coach and builds on the iconic C’s for signature logo product and seasonal product that includes necklaces, bracelets, earrings, and rings.

Ads

The collection will expand to 300 doors for Fall/Holiday 2021, including Coach.com and Coach retail and outlet locations.

”Expanding on our existing relationship with Coach to scale a successful jewelry business aligns perfectly with Centric’s strategy of building value through iconic brands and outstanding product,” said Jason Rabin, chief executive officer of Centric Brands.

“We are thrilled to be expanding our successful partnership with Centric Brands,” said Todd Kahn, CEO and brand president of Coach.

“We are so pleased with our collaborative relationship with the company over the last six years, and are excited to continue to create compelling and beautiful products together.”