Change Lingerie kicks off Canadian expansion

By

Jennifer Braun

Published
Jul 25, 2017

Last week, Danish lingerie brand Change Lingerie opened at CF Carrefour Laval in Quebec, kick starting the company’s ambitious Canadian expansion plans to open at least 25 more locations across the country. 

 
First announced back in January, the 550-square-foot store carries Change’s line of underwear and bras, as well as the company’s growing selection of loungewear, swimwear, nightwear, stockings and a men’s underwear collection. The new location is the fifth one to open in Quebec and follows Change’s usual design aesthetic consisting of a black and white palette.
 
Change first came to Canada in 2006 and currently operates 16 locations across the provinces of British Columbia, Saskatchewan, Ontario and Quebec. 

The retailer plans to open at least 25 more stores into 2018 and 2019. Markets of interest include, the Greater Toronto Area, Vancouver, Ottawa, Quebec City and Montreal.
 
Next up, Change has announced plans to open a 650-square-foot boutique at CF Richmond Centre in Richmond, British Columbia, as well as a 750-square-foot store in Ontario at the Oshawa Centre.
 
The company, which launched in Denmark in 1995 as a private label brand, has more than 240 franchise and corporate stores in 15 countries across three continents — Europe, Asia and North America — as well as an international online store.