Charitable contemporary label n : Philanthropy snaps up Elsa Hosk for debut fashion campaign

Supermodel Elsa Hosk is teaming up with n : Philanthropy to front the label's first-ever campaign this fall -- a campaign with with a charitable twist.

The Victoria's Secret Angel and philanthropist has joined forces with the LA-based contemporary label in supporting the anti-human-trafficking organization Fair Girls. The charity, which works to prevent the exploitation of girls worldwide -- a cause close to Hosk's heart -- will receive a $200,000 donation from n: Philanthropy's founder Yvonne Niami to mark the debut campaign.

"Brands like n : PHILANTHROPY make me proud to be a model and to use my platform to do something for the world," says the Swedish model. "I am so proud to be a part of what they are doing and I wish there were more brands like it. This is the future: brands taking responsibility and giving back."

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Niami added: "Elsa is beautiful indeed, but it was her huge heart and passion for FAIR Girls that made her the obvious choice to be the face of the brand."

Fashion photographer Adam Franzino shot the campaign, which will roll out across the US this autumn, on location in Los Angeles.

Ex-real estate developer Niami founded n: Philanthrophy two years ago, and the brand has become known for its policy of donating 10 percent of its net proceeds to paediatric cancer research and animal welfare charities. The label focuses on basics with an edgy twist, with details including hand-distressing, deconstruction and cutouts, and fabrics focusing on faux fur and vegan leather.

The collection is available at Equinox, Bloomingdales, and online at www.nphilanthropy.com, with prices ranging from $58-$350.