Cosmoprof North America announces exclusive collab with LA Fashion Week

By

Cassidy Mantor

Published
Jan 30, 2018

International B2B beauty trade show Cosmoprof has partnered with LA Fashion Week to offer VIPs an exclusive curated beauty box introducing influencers, celebrities and tastemakers to up-and-coming beauty brands.

The limited edition beauty box includes $200 worth of product from several indie and emerging beauty brands including Eve Pearl Brands, Pink Pewter, My Skin & CO, Hue For Every Man and Royal Apothic. The box has been created by cosmetics industry packaging entity HCT Packaging.

In an official statement from Cosmoprof North America (CPNA), the show organizers said that the partnership with LA Fashion Week (LAFW) offered the right elements for collaboration, explaining that it was born from the recognition that LA is "the breeding ground of cool indie beauty and fashion labels."

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Arthur Chipman, Executive Producer, LAFW, said the collaboration will help indie brands gain visibility through the multi-sensory experience at LAFW.

Chipman said, "With so many celebrities, influencers and tastemakers at both our events, this collaboration brings tremendous value to everyone involved."

Daniela Ciocan, Marketing Director at CPNA said, "It is no secret that fashion and beauty are inherently linked." She continued, explaining that the partnership will combine the two worlds and give small beauty brands an opportunity to gain access to influential guests.

The exclusive CPNA and LAFW beauty box is not available to the public. It will debut at the Fall 2018 LAFW.