Curve New York to spotlight new retail and body positivity this July

Lingerie and swim trade show Curve returns to New York this July, hosting a range of new and regular exhibitors, and offering a program of special events and panels with industry experts.
 

Adore Intimates is one of the youngest brands exhibiting at Curve New York this July - Photo: Adore Intimates

This July’s show focuses on body positivity, as well as new retail trends and evolving customer behaviors, highlighting the rising popularity of product personalization and the increasing importance of digital platforms and consumer experience-oriented initiatives.
 
The show floor will feature over 350 brands including returning exhibitors such as Anita, Only Heart, Carole Hochman and Triumph, while new participants will include Indian natural lifestyle brand Neem Living and Adore Intimates – one of the youngest brands to take part, having been launched by Allure Lingerie in celebration of its 25th anniversary.
 
At the center of the Curve show floor visitors will be able to explore the Concept Lounge, a space featuring product samples from the most innovative exhibitors organized around four themes: Liberated – the free-spirited woman, Self-expressive – the strong-willed woman, Body Confident – the self-assured woman, and Conscious – the natural living woman.

A curated selection of the trendiest brands at the show will exhibit closest to this central space, including Norwegian adhesive bra product label Brassybra, hyper sexy Spanish lingerie brand Bijoux Indiscrets and high-end British intimate fashion label Yes Master.
 
The trade show will also host a series of seminars, workshops, panels and presentations, addressing a broad range of themes such as body positivity, social media, e-commerce and experiential retail.
 
Confirmed panelists and speakers include intimate apparel influencer Jenny Rieu, Ellen Lewis of Lingerie Briefs, Nanette Parsons of Best Rack Around, Jenette Goldstein of Jenette Bras, and Krystle Kotara of Anya Lust, among others.
 
Other events on the program include an exhibition celebrating 100 years of the panty, a corporate speed dating activation and a number of pop-up experiences.
 
Curve New York will run from July 29th through 31st at the Jacob Javits Center, NYC.

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