CurveNV and Project Womens trade shows to join forces

By

Anaïs Lerévérend

Translated by
Nicola Mira

Published
Jun 14, 2016

The CurveNV trade show is entering into a closer partnership with the Magic show in Las Vegas. Their respective organisers, Eurovet and UBM, have recently announced that their collaboration will adopt a new format from next August. Lingerie and swimwear show CurveNV was part of the Magic event hub at the Las Vegas Convention Center last year and this year will be at Mandala Bay Convention Center for its next edition.

CurveNV and its 200 exhibitors were previously a little isolated, but they are now set to link up with Project Womens, the ready-to-wear trade event which is part of the Magic show hub. Eurovet is hoping that, by joining up with the latter from 15th to 17th August, CurveNV will see its visitor traffic increase, as well as share a beneficial high-end fashion environment.

Lingerie and swimwear would in fact combine with a world of fashion collections, providing new opportunities for buyers to create a lifestyle range for their retail outlets. According to Pierre-Nicolas Hurstel, in charge of Eurovet Americas, this will offer "new business opportunities" for CurveNV brands.