CustomInk acquires Represent and its extensive celebrity network

By

Dani Greene

Published
Feb 9, 2016

CustomInk, maker of custom designed apparel and accessories, acquired Represent on February 4 to expand its reach via social media influencers. CustomInk plans to leverage Represent’s extensive social media presence and network of influences to expand operations.

 
Both companies produce custom-designed merchandise, including t-shirts, hats, bags and mugs among other items. Based in Fairfax, Virgina, CustomInk is a web-based platform that enables communities, teams and other organized groups to design and order customized t-shirts, baseball hats and bags, among other items. Represent is a Los Angeles-based company that that helps influencers, including actors, thought leaders, athletes and musicians among others, to create and sell limited-edition merchandise for charity or profit. High profile investors include Ashton Kutcher and Guy Oseary of Sound Ventures, James Franco and WME/IMG.
 
Marc Katz, co-founder and CEO of CustomInk, said of the acquisition: “If you’re an influential artist or athlete, or you represent one, your interaction with your supporters is precious, and so is your time, and the Represent platform makes it easy to engage in a creative and powerful way. Selling custom apparel with Represent strengthens fan communities, builds personal brands, raises awareness for important causes, and generates strong revenues.”

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Established in 2000, CustomInk is headquartered in Fairfax, Virgina. The company also operates offices in Charlottesville, Virginia; Reno, Nevada; Dallas, Texas; Boston, Massachusetts; and Chicago, Illinois and has produced over 60 million custom-made products.