DKNY unveils newly renovated West Broadway store

By

Obi Anyanwu

Published
Mar 16, 2016

DKNY unveiled this week its newly redesigned SoHo store at 420 West Broadway in New York City.

 
The SoHo store is a reflection of the next phase of the DKNY brand led by Creative Directors, Dao-Yi Chow and Maxwell Osborne. The duo conceptualized the new design and architect Andreas Bozarth Fornell of Koncept Stockholm made the concept a reality.
 
In store, visitors will see exposed brick walls and unfinished sheet rock contrasted by plywood wall units, clean lines and a modern aesthetic. The new design invokes an intimate sense of discovery that expresses the evolution and transformation of the brand.

In addition to the new design, DKNY offers private appointments, Uber rush, in-store Mophies and other in-store client courtesies. 
 
DKNY opened its West Broadway store in 2001. The store was selected for the redesign, because of the neighborhood’s history in the art industry and its evolution into a luxury fashion destination.