DM Products, Inc. announced on Monday it has formed a new subsidiary “Aliano Westlake Village” for the purpose of creating, manufacturing, distributing and selling prestige fragrances and beauty related products. The intention is to make them available to buy from early 2011.

DM Products, through its wholly owned subsidiary, Direct Success, Inc., currently develops, finances, produces, markets, and distributes unique and innovative health, beauty, fashion, fitness and other products for sale through infomercial marketing and distribution channels, even including fishing equipment store Banjo Minnow.

The company intends to expand its operations to include the newly formed personal care division, which will be operated through another subsidiary.

This newly established division will be led by one of the premier fragrance designers/perfumers in the industry today and backed by a team of highly qualified and experienced individuals.

"We were presented with an opportunity to aggressively compete in the highly profitable fragrance and perfume industry and viewed it as one the company needed to actively pursue," said Kurt Cockrum, President and Chairman of DM Products, Inc.

The perfume industry's annual sales are estimated to be between $25 billion and $30 billion. The United States alone represents approximately 33% of that market.

"The personal care products industry appears to be as recession proof as we can hope for. This addition will help to ensure shareholder confidence. With the high profile and proven experience of our new management, we fully expect to be a significant player in a relatively short period of time," stated Cockrum.