Dealmoon.com launches geo-targeted “Online to Offline” program

By

Jennifer Braun

Published
Aug 29, 2016

Dealmoon.com, an online shopping community for brand hungry Chinese-Americans, has launched a geo-targeted “Online to Offline” program in San Francisco, Los Angeles and New York. The program is also queued to expand to 15 other U.S. cities.
 

The “Online to Offline” program will help connect Dealmoon’s community to brick and mortar businesses.

"The online to offline program is a way that Dealmoon.com is tapping into the myriad of products that are difficult to sell online," says CEO Lu Shen, in a news statement. 

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"While our online business will continue to be our biggest growth area, 92% of the shopping transactions in the U.S. are happening offline. Specifically these categories include products that are difficult to purchase without seeing them in person, such as food, apparel, jewelry, cars, real estate, and home services," adds co-founder/CMO, Jennifer Wang.
 
Another "online to offline" opportunity lies with #ChineseTourists who spent over $215 Billion outside of China. The program will be able to target travelers and direct them to specific retail locations.
 
Dealmoon’s shopping advisors make product recommendations on exclusive products and deals for categories such as beauty, apparel, shoes, handbags, electronics, nutrition, baby, home, travel and finance.
 
The new "online to offline" deals include brunch deals, celebrity hair salons and more.
 
Dealmoon.com currently has over 15 million monthly visitors. It publishes over 400 best-of-web deals per day in both English and Chinese.