86 100
Fashion Jobs
STAND OUT FOR GOOD
Brand Rep (Sales Associate)
Permanent · ANN ARBOR
JCPENNEY
Asset Protection SC Manager
Permanent · CEDAR HILL
JCPENNEY
Beauty Field Manager-Bay Area
Permanent · DALLAS
JCPENNEY
Asset Protection Manager-San Antonio, TX
Permanent · SAN ANTONIO
RALPH LAUREN
Associate Manager
Permanent · HERSHEY
A & F
Abercrombie & Fitch - Assistant Manager, International Market Place
Permanent · HONOLULU
A & F
Hollister CO. - Brand Representative, Galleria at Tyler
Permanent · RIVERSIDE
FOOT LOCKER
Director of Safety (Supply Chain)
Permanent · CAMP HILL
LEE
PT Keyholder, Estero, FL
Permanent · ESTERO
URBN
Free People: Merchandise Planning Manager
Permanent · PHILADELPHIA
URBN
Free People: Senior Merchandise Planner
Permanent · PHILADELPHIA
KOHLS
Operations Supervisor - Weekend Overnights
Permanent · EDGEWOOD
KOHLS
Full-Time Loss Prevention Officer
Permanent · SOUTH BURLINGTON
ADIDAS
Key Account Manager: Athletic Footwear
Permanent · PITTSBURGH
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · GOSHEN
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · NAPLES
KOHLS
Shift Leader/Operations Manager - Weekend Night Shift
Permanent · PATASKALA
AMERICAN EAGLE OUTFITTERS
Aerie - Merchandise Leader (Part-Time) - us
Permanent · POOLER
AMERICAN EAGLE OUTFITTERS
ae - Merchandise Leader (Part-Time) - us
Permanent · MURFREESBORO
AMERICAN EAGLE OUTFITTERS
Aerie - Merchandise Leader - us
Permanent · KAPOLEI
NAVY EXCHANGE
Buyer (Level i) - Beauty Care
Permanent · VIRGINIA BEACH
NAVY EXCHANGE
Buyer (Level i) - Pet
Permanent · VIRGINIA BEACH
Translated by
Nicola Mira
Published
Mar 9, 2017
Download
Download the article
Print
Text size

Decathlon launches paddle-sport brand Itiwit

Translated by
Nicola Mira
Published
Mar 9, 2017

Itiwit has become independent. Formerly used to label a small array of products part of Decathlon's Tribord line, the range has now turned into a fully fledged brand, on offer at the French sports giant's stores. The name 'Itiwit' is a contraction of the words 'itinerary' (also meaning route, or tour, in French) and 'Inuit', and refers to the inhabitants of Greenland and the Arctic regions, the first to practice kayaking many centuries ago.


Itiwit products are developed in the French Basque Country. - Decathlon


The new label joins the ranks of the twenty or so other 'passion' brands by Decathlon, among them Kalenji, Domyos and Kipsta. It focuses exclusively on paddle sports such as stand-up paddle boarding and kayaking, aiming to make them widely accessible. "We want to make the pleasure and benefits of paddle sports widely available, developing products designed to make users as comfortable and safe on the water as on land," stated Decathlon.

The sport retailer first developed an inflatable kayak in 2014, which it sold as part of the Tribord range. Itiwit now features some ten kayak models, six paddle boards, life jackets, wetsuits and watertight bags. They are developed by a team of engineers, designers and prototype makers based in Hendaye, in the French Basque Country.

The launch video


Itiwit features its own specific communications strategy, allowing the new label to offer advice to sport practitioners all year round on its website.

 

Copyright © 2024 FashionNetwork.com All rights reserved.