Desigual sees its sales jump 19%

By

Bruno Joly

Published
Nov 17, 2014

From now on, Desigual will be communicating its sales figures through ...Eurazeo. And for good reason, as last summer the investment company acquired the Spanish brand. Thus in this framework, the brand's performances have been published in a report by the new minority shareholder. From January to September, its sales jumped 19.3% to 740.6 million euros (591.5 million pounds).

A performance attributable to expansion. Thus, the brand, which celebrated its 30th anniversary this year, opened 71 of its own brand and chain-run stores.

As of September, its network included 475 stores around the world. In terms of fashion, to allow for the continuance of growth, the management team recognised that it needed to subdue the brand's very colourful style, which it is known for.

Over the last few seasons, Desigual has also expanded its offer with, among other things, a sports line and perfume.

1 = 1.24903 USD