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Published
Oct 27, 2016
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Direct sales beauty brand Younique branches out to Asia

Published
Oct 27, 2016

On October 3rd, Younique Products entered the Hong Kong market. This marks the first Asian market entry for the direct sales-based beauty & lifestyle company.

Courtesy Younique Products


The brand currently operates in ten markets worldwide, including the United States, Canada, Germany, France, Spain, and now, Hong Kong. Younique Products currently has over 550,000 direct sellers (or ‘presenters’) around the world.

The cosmetics line is a direct sales company that markets exclusively through social media and virtual ‘parties’. Younique gives women the opportunity to make profits and operate their own cosmetics business. The brand utilizes sales representative’s social network to promote and sell their products. Younique’s ‘virtual party’ strategy allows sales representatives to reach a wide reach of potential customer without ever having to leave their home.

The brand is well known for their viral products, such as their “Moonstruck 3D Fiber Lashes” and their “Liquid Gold Touch Liquid Foundation”. The brand has been working on many line extensions as of lately, and recently introduced its first lipstick line as well as its first skin care line.

The brand is offering exclusive perks to the first 999 presenters in Hong Kong who sign up with the brand, including product credit and exclusive presents.

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