Dogeared combines jewelry and community in its first store

By

Dani Greene

Published
Apr 20, 2016

Jewelry retailer Dogeared will open its first brick-and-mortar store in Santa Monica, California this June. The 1,200-square-foot flagship will join Planet Blue, Free People and Love Adorned on Santa Monica’s iconic Main Street.

 
Dogeared’s flagship will be tech-friendly, featuring an in-store app for shoppers to post selfies and their newly purchased personalized jewelry on Instagram.
The store will offer Dogeared's full range of jewelry, including seasonal collections and limited-edition designs, as well as home accessories and decor, and jewelry from local talents.

Established 25 years ago in Culver City, California, Dogeared offers affordable jewelry that focuses on good ethics and domestic manufacturing. The company has 120 employees and sells items via its e-commerce site and at select department stores throughout the United States.