Dolls Kill creates new streetwear label Poster Grl

By

Emily Jensen

Published
Jul 26, 2017

The online retailer launched its new line Poster Grl on Tuesday. The new label is marketed as affordable but fashion-forward streetwear, with prices remaining under $100.

 
Bobby Farahi and Shoddy Lynn launched Dolls Kill in 2011 and the online retailer has since developed a following for its mix of brands such as Dr. Martens, Wildfox and Lazy Oaf, as well as its own designs.
 
The Poster Grl collection is available on Dolls Kills online store on Tuesday. Comprising 41 pieces, the new collection includes leggings, dresses, bodysuits and one backpack. Prices for the collection range from $18 for a bralette, to $68 for a pair of cargo pants. Sizes range from XS to 3X.

Dolls Kill says it will continue to develop the Poster Grl line with new collections in the future. Pieces from the line are intended to be worn alongside other brands sold on the Dolls Kill store.
 
Dolls Kill describes itself as subverting the fashion norm and targeted at girls “experimenting with fashion, music or sexual identity.” The San Francisco-based online retailer raised $5 million in Series A funding in 2014, and another $2.3 million in May of this year. In 2014, the Inc. 5,000 List named the company the country’s fastest growing retailer.