Obi Anyanwu
Aug 5, 2016
ED Ellen DeGeneres expands to handbags with Camuto Group
Obi Anyanwu
Aug 5, 2016
ED, the lifestyle collection from comedian and talk show host Ellen DeGeneres, has expanded its product offering to handbags. The brand partnered with Camuto Group to develop the handbags that are set to launch in Spring 2017.
The ED Ellen DeGeneres handbags will build upon the lifestyle brand and will include many bag styles including totes, cross bodies, backpacks and novelty items. The Spring 2017 collection focuses on textiles, denim, vintage linens and signature prints, and prices will range from $128 to $278 for handbags, $38 to $58 for small leather goods and $68 to $78 for wallets.
Alex Del Cielo, Chief Executive Officer, Camuto Group, said, "Since the launch of ED Ellen DeGeneres footwear, we have had incredible success and are looking forward to expanding our partnership with the brand. ED Ellen DeGeneres handbags will offer the same customer proposition, allowing everyone to celebrate Ellen DeGeneres' personality and style."
ED Ellen DeGeneres first partnered with Camuto Group in September 2015 to launch footwear. The lifestyle brand also launched signature sunwear and optical glasses with MODO.
Launched in June 2015, ED Ellen DeGeneres was born from a joint partnership with the comedian and Burch Creative Capital CEO Christopher Burch. In addition to offering women’s apparel, accessories and footwear, the lifestyle brand offers bedding & bath and decorative home goods.
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