El Naturalista amping up its commercial division

By

Sarah Ahssen

Published
Feb 2, 2015

El Naturalista, the Spanish footwear brand, has appointed Marcos Piñón Blanco director of its commercial department.

Marcos Piñón Blanco was previously an independent consultant for e-commerce and retail companies. Throughout his career he has also worked at BuyVip and Loewe.

At El Naturalista, Marcos will lead the sales team, developing and executing business strategies to achieve the objectives that the brand has set for the next five years. He will work alongside director of marketing José María de la Peña on a global expansion market.

A global expansion plan that started in September with the opening in Paris of the very first El Naturalista store.

The brand has 2,500 points of sale in multi-brand stores around the world. Founded with the Invulsa group, the company currently generates 70% of its revenue in Europe, 9% of which comes from its domestic market, Spain.