Estée Lauder acquires Becca Cosmetics

By

Obi Anyanwu

Published
Oct 21, 2016

Estée Lauder on Friday announced the acquisition of makeup brand Becca Cosmetics. The acquisition is expected to close in November 2016.

 
Becca Cosmetics is a high-growth cosmetics brand offering complexion and color products that enhance skin tones and women’s features. Launched in 2001, Becca Cosmetics expanded its product offering to include primers, concealers, blushes, highlighters, and foundations in up to twenty shades. The brand has a substantial presence at Sephora and Ulta in North America and is currently engaged in a strategic global expansion with Sephora across Southeast Asia, Europe and the Middle East.
 
“The Estée Lauder Companies is the ideal home for BECCA,” said Bob DeBaker, President and CEO of BECCA Cosmetics. “The Company has the scale and vision to help elevate BECCA to its next phase of growth while encouraging us to continue to build our unique brand equity. We believe that beauty products should reflect a diverse range of skin tones and help all women create a naturally beautiful, yet individual look – and ELC is incredibly supportive of our mission. We’re thrilled to be joining the team.”

DeBaker and CFO/COO James MacPherson have led Becca since 2011, and the brand has been part of Luxury Brand Partners’ portfolio since 2012. With the acquisition, Estée Lauder Executive Group President John Demsey will oversee Becca Cosmetics in addition to his current portfolio of brands.